Branden Schulze Branden Schulze

Building a Profitable Drone Business in Idaho: Lessons from Five Years of Flying Commercially

Five years ago, I took my first paid drone job—a real estate shoot in Eagle for $150. I was nervous, under-prepared, and had no idea what I was doing from a business perspective. Fast forward to today, and I'm running a full-time drone operation in Idaho with consistent income, repeat clients, and more work than I can handle.

If you're trying to turn your hobby into a business—or you're already flying commercially but struggling to scale—here's what I've learned about building a profitable drone operation in Idaho.

Start with the Right Foundation

Before I booked my first client, I made sure I had three things locked down:

1. Part 107 Certification: Non-negotiable. You can't fly commercially without it. I studied for two weeks and passed on my first try. The test isn't easy, but it's manageable if you actually study airspace, weather, and regulations.

2. Insurance: I've talked about this before, but it's worth repeating—no legitimate client will hire you without proof of insurance. I started with SkyWatch's on-demand coverage and switched to an annual policy once I hit 50+ flights per year.

3. A Real Website: Not just an Instagram page. I built a simple Squarespace site with a portfolio, services list, and contact form. When potential clients Google "drone services Boise," I show up. Social media is great, but a website legitimizes your business.

Without these three, you're not running a business—you're just a hobbyist hoping to get lucky.

Find Your Niche (Then Double Down)

When I started, I said yes to everything. Weddings, construction, agriculture, real estate, events—you name it, I tried it. That's fine when you're starting out, but it's not sustainable.

Here's what I discovered: real estate and construction pay consistently, require less creative energy, and scale easily. So I focused there. Now, 80% of my income comes from repeat clients in those two industries.

In Idaho, the best niches are:

• Real estate (Boise's housing market is booming)

• Construction and land surveying

• Agriculture (huge in southern Idaho)

• Tourism and outdoor recreation marketing

Pick one or two. Get really good at them. Build a reputation. Then expand if you want to.

Pricing: Don't Sell Yourself Short

My biggest mistake early on? Underpricing. I thought charging $150 per shoot made me competitive. In reality, it made me look inexperienced and attracted low-quality clients who nickel-and-dimed me.

Here's what I charge now (and what you should consider):

• Basic real estate shoot (20-30 photos): $300-400

• Real estate with video: $500-600

• Construction progress documentation: $400-600 per visit

• Agriculture/land surveying: $500-800 depending on acreage

• Commercial video projects: $1,000-2,500+

If someone balks at your pricing, they're not your client. The right clients understand the value of professional aerial work and pay accordingly.

Marketing That Actually Works in Idaho

Forget paid ads. Here's what's worked for me:

1. Google My Business: Free. Set up your profile, get reviews, and watch local clients find you. Half my leads come from Google searches like "drone photographer Boise."

2. Networking with Real Estate Agents: Go to open houses. Introduce yourself. Offer a discounted first shoot to prove your value. Once one agent hires you and loves the results, they refer you to their entire team.

3. Word of Mouth: This is still king. Do great work, be professional, show up on time, and deliver fast. Your reputation will spread.

4. Cold Outreach: I've emailed construction companies, ag businesses, and tourism boards directly. Attach 3-5 strong portfolio pieces and a clear service description. Response rate is low, but the clients I've landed this way have been some of my best.

5. Local Drone Groups: Join Idaho drone Facebook groups and forums. Share your work, answer questions, and connect with other operators. You'd be surprised how much work comes from referrals within the community.

Invest in the Right Gear (But Don't Overspend)

You don't need a $10,000 Inspire to run a profitable business. I started with a Mavic 2 Pro and shot everything with it for two years. It paid for itself within a month.

Here's my current setup:

• DJI Mavic 3 (primary)

• Mavic Air 2S (backup)

• Extra batteries (at least 4 per drone)

• ND filters

• Hard case for transport

Total investment: around $4,000. That's it. I've grossed well over six figures with this setup.

Don't fall into the gear trap. Clients care about results, not whether you're flying the latest model. Invest in solid, reliable equipment and spend the rest of your budget on marketing and business development.

Time Management: Treat It Like a Real Job

The hardest part of running a drone business isn't flying—it's everything else. Scheduling, invoicing, editing, client communication, marketing, equipment maintenance. If you're not disciplined, you'll burn out fast.

Here's my weekly structure:

• Monday-Wednesday: Shoots and site visits

• Thursday: Editing and post-production

• Friday: Admin work, invoicing, outreach, planning

• Weekends: Off (unless there's a high-paying job)

I use Calendly for scheduling, QuickBooks for invoicing, and Adobe Lightroom/Premiere for editing. Automate and systematize everything you can.

The Honest Truth About Income

Can you make a living flying drones in Idaho? Yes. But it's not passive, and it's not easy.

My first year, I made about $18,000. Year two, $42,000. By year three, I was at $65,000 and flying full-time. Now I'm consistently clearing $80,000-90,000 annually, and I could scale higher if I hired help.

But here's the catch: you need volume. One $500 shoot per week isn't enough. You need 3-5 shoots per week, repeat clients, and consistent marketing to stay busy year-round.

Idaho's weather also plays a role. Winter is slow. I use November through February to plan, network, update my portfolio, and line up spring contracts. Summer and fall are slammed.

My Best Advice

If I could go back and talk to myself five years ago, here's what I'd say:

1. Get your Part 107 and insurance immediately. Don't fly commercially without them.

2. Charge what you're worth from day one. Low prices attract bad clients.

3. Specialize. Don't try to be everything to everyone.

4. Treat it like a business, not a hobby. That means contracts, invoices, systems, and professionalism.

5. Network relentlessly. Your next client is one conversation away.

Building a profitable drone business in Idaho is 100% possible. The market is here—real estate, construction, agriculture, tourism. The demand is real. But you have to show up, do great work, and treat it like the business it is.

If you're serious about this, stop waiting. Get certified, get insured, and start reaching out to clients today. Five years from now, you'll be glad you did.

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Branden Schulze Branden Schulze

Commercial Drone Insurance: What Idaho Operators Need to Know Before Their Next Flight

Let me start with a story that'll make every drone operator wince. Last summer, a colleague in Meridian was shooting real estate aerials when a sudden gust caught his Mavic 3—$2,800 gone in thirty seconds, straight into a power line. No insurance. He ate the entire cost, plus had to rent equipment to finish the job he'd committed to.

That's the moment when drone insurance stops being "something I'll get around to" and becomes "why didn't I do this sooner?" If you're flying commercially in Idaho, insurance isn't optional—it's survival.

Why You Actually Need Drone Insurance

Here's the thing: your homeowner's or renter's insurance? It doesn't cover commercial drone operations. I learned this the embarrassing way when I called my agent after my first paid gig. "Commercial use? That's a completely different policy," she said. Whoops.

The FAA requires Part 107 certification to fly commercially, but they don't require insurance. However, nearly every legitimate client will. I've never landed a corporate contract, real estate shoot, or construction inspection job without showing proof of insurance first. It's right there in the contract, usually asking for:

• General liability coverage ($1-2 million)

• Hull (equipment) coverage

• Personal injury protection

Try booking work without it, and you'll get shut out faster than a drone in a TFR.

What Drone Insurance Actually Covers

Commercial drone insurance typically breaks down into two main categories:

Liability Insurance: This is the big one. It covers property damage or bodily injury you cause while flying. If your drone hits someone's car, crashes through a window, or—God forbid—injures someone, liability insurance protects you from the lawsuit that follows. In Idaho, where we're often flying near livestock, farms, and expensive construction equipment, this coverage isn't hypothetical.

I carry $1 million in liability coverage. For most operators, that's the minimum. If you're doing bigger commercial work—like inspecting cell towers near downtown Boise or filming events with large crowds—consider $2 million. The cost difference is usually only $100-200/year.

Hull Insurance: This covers your actual drone and equipment. If you crash, lose signal over the Snake River, or have your gear stolen from your truck at a job site, hull insurance reimburses you for repair or replacement.

Here's the catch: hull insurance usually has a deductible ($250-500 is common) and doesn't cover "wear and tear" or "pilot error" unless you pay for that rider. Read the fine print. Some policies exclude water damage, which matters if you're shooting around Idaho's rivers and lakes.

What It Costs (Real Numbers)

I'm going to give you actual numbers from my own policy because most articles dance around this.

I pay about $800/year for:

• $1 million liability coverage

• $5,000 hull coverage (for my Mavic 3 and backup drone)

• $500 deductible

That's with SkyWatch or Verifly, which are two of the most popular drone insurance providers. If you're flying a more expensive setup—like an Inspire 3 or a commercial-grade multirotor—expect to pay $1,200-1,800/year.

Here's a pro tip: some insurers (like SkyWatch) offer on-demand, per-flight coverage. If you only fly occasionally, you can pay $10-15 per flight instead of an annual premium. I used this model when I was just starting out and only had 4-5 paid jobs a year. Once I crossed about 50 flights annually, the annual policy made more financial sense.

What Insurance WON'T Cover

Don't assume insurance is a magic shield. There are exclusions:

• Intentional violations: If you fly in a no-fly zone, above 400 feet, or break FAA rules, your claim will likely be denied.

• Illegal operations: Flying without a Part 107 license? Not covered.

• Some "acts of God": Sudden wind shear, bird strikes, or lightning aren't always covered unless you have specific riders.

• Criminal activity: Goes without saying, but filming illegal operations voids everything.

Also, if you lie on your application—like saying you only fly recreationally when you're actually running a business—they'll deny your claim. Always, always be honest on insurance paperwork.

How to Choose the Right Policy

Don't just pick the cheapest option. Here's what I looked for:

1. Reputation: Check reviews and ask other Idaho operators. I'm in a few drone Facebook groups where people share their claim experiences.

2. Claims Process: How easy is it to file a claim? SkyWatch and Verifly both have mobile apps where you can submit everything. Traditional insurers sometimes require mailing forms—no thanks.

3. Coverage Limits: Match your coverage to your risk. If you're flying $10K+ setups near high-value property, don't cheap out with minimum coverage.

4. Deductible: A lower deductible means higher premiums, but it also means you won't be out $1,000 if something goes wrong.

5. Per-Flight vs. Annual: Be realistic about your flight frequency.

My Honest Take

I resisted getting insurance for my first six months flying commercially. "I'm careful," I thought. "I don't need it." Then I watched another operator crash a $4,000 drone into a barn during a farm shoot outside of Nampa, and I signed up that same week.

The peace of mind is worth every penny. When I'm flying near structures, power lines, or people, I'm not thinking "what if I crash and go bankrupt?" I'm focused on getting the shot.

For Idaho operators, where we deal with unpredictable wind, agricultural work, and remote locations, insurance is the difference between a bad day and a business-ending disaster. Don't wait until you need it. By then, it's too late.

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Branden Schulze Branden Schulze

Flying Drones in Idaho Winter: Cold Weather Operations and Battery Management

November in Idaho means one thing for drone pilots: it's time to rethink how we fly. Between Thanksgiving weekend and New Year's, I've seen more battery-related failures and forced landings than any other time of year. If you're planning to keep your drone business running through winter—or even just want to capture some snowy landscapes—you need to understand how cold weather changes everything.

Why Cold Weather Kills Drone Batteries

Lithium polymer batteries hate the cold. When temps drop below 50°F, battery chemistry slows down dramatically. Below freezing? You can lose 30-50% of your battery capacity before you even take off.

I learned this the hard way during a real estate shoot in McCall last January. Battery showed 100% on the ground, but the second I got airborne in 22°F temps, I started getting low-battery warnings. Had to bring it down immediately. Client wasn't thrilled, and neither was I.

The science is simple: cold temperatures increase internal resistance in LiPo cells, which means they can't deliver power as efficiently. The battery *has* the juice, but it can't get it to the motors fast enough when it's freezing.

Pre-Heating: Your New Best Friend

If you're serious about winter operations, invest in battery heating solutions. I use hand warmers tucked into an insulated bag—low-tech but effective. Keep batteries at room temperature (65-75°F) until right before flight.

Some pilots use dedicated battery heaters or warming pouches. DJI sells official versions, but honestly, the cheap outdoor hand warmers from Walmart work just fine if you're careful not to overheat them. Never exceed 104°F—that's when you risk damaging the cells.

The key is keeping them warm all the way until you're ready to fly. Don't load batteries into your drone while it's sitting in your cold truck. Keep them inside your jacket until the last minute.

Flying Smart in Idaho's Cold

Once you're airborne, minimize hover time. Cold air means denser air, which is actually good for prop efficiency, but your battery drain will still be faster than summer. Plan shorter flights—if you normally fly 20 minutes on a charge, cut that to 12-15 minutes in winter.

Watch your voltage like a hawk. Most flight apps show real-time voltage per cell. If you see rapid voltage drops, land immediately. A battery that crashes below 3.0v per cell in the cold can be permanently damaged.

Also, recalibrate your return-to-home settings. That 25% reserve you use in summer? Bump it to 40% in winter. Better to land early than risk an emergency landing in snowdrifts.

Post-Flight Care

When you land, don't immediately bring batteries into a warm car or building. Rapid temperature changes cause condensation inside the battery casing, which can short out cells. Let them gradually warm up—30 minutes in a moderately warm space before bringing them to room temp.

And never, ever charge a cold battery. I've seen puffed batteries (the dreaded "pillow of death") from people who came in from the cold and immediately plugged in to charge. Let them warm to at least 60°F before charging.

Is It Worth Flying in Winter?

Honestly? Sometimes no. If it's below 20°F, I don't fly unless it's an emergency or a client is paying serious money. The risk to equipment and the reduced flight time just aren't worth it for casual work.

But between 20-40°F? Absolutely doable with proper prep. Some of my best landscape work has been in winter—snow-covered mountains, frozen lakes, that crisp winter light. Just respect the limits of your equipment.

For Idaho operators, winter doesn't have to mean grounding your fleet. It just means being smarter, more cautious, and way more prepared than you are in July. Keep those batteries warm, fly conservatively, and you'll make it through to spring without any expensive lessons learned the hard way.

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Branden Schulze Branden Schulze

FAA Remote ID: What Drone Operators Need to Know Before Flying in 2025

If you've been flying drones for any length of time, you've probably heard the buzz about Remote ID. And if you haven't, well, you're about to get very familiar with it. The FAA's Remote ID rule has been fully enforced since September 2023, but there's still a lot of confusion out there about what it actually means for everyday pilots—especially those of us flying commercially.

Let me break it down in plain English, because honestly, the FAA's technical jargon can make your head spin.

What Even Is Remote ID?

Think of Remote ID as a digital license plate for your drone. Just like cars broadcast their identity through license plates, drones equipped with Remote ID broadcast their location, altitude, speed, and serial number in real-time. Law enforcement and the FAA can pick up this info using special receivers, even without line-of-sight to your aircraft.

The goal? Accountability and safety. With more drones in the sky than ever—especially here in Idaho where we've got wide-open spaces perfect for aerial work—the FAA wants to make sure they can identify who's flying what, when things go sideways.

Do I Really Need It?

Short answer: yes, if you're flying for work. If you're operating under Part 107, your drone needs Remote ID capability unless you're flying in an FAA-recognized identification area (FRIA). And let's be real—FRIAs are few and far between, mostly at model aircraft clubs.

There are two ways to comply: flying a drone with built-in Remote ID (most new models from DJI, Autel, and Skydio have this), or adding a Remote ID broadcast module to older drones. Those modules run anywhere from $150-$300, which isn't cheap, but it beats grounding your equipment.

What Happens If I Ignore It?

I'm not going to lecture you, but the penalties are real. Violating Remote ID requirements can result in civil fines up to $32,666 per violation. Yeah, you read that right. The FAA doesn't mess around when it comes to compliance.

More importantly, if you're flying commercially without Remote ID, you're operating illegally. That means your insurance probably won't cover you if something goes wrong, and good luck explaining that to a client who hired you for a real estate shoot.

My Take After Two Years of Living With It

Honestly? It's not as bad as people made it out to be. Yes, there's a philosophical debate about privacy and government overreach—I get it. But from a practical standpoint, if you're already flying by the rules, Remote ID just becomes another checkbox on your preflight routine.

The real pain point has been older drones. If you've got a workhorse drone from 2020 or earlier, you're stuck either retrofitting it with a module or retiring it. For small operators, that's a real cost to absorb.

Bottom Line for Idaho Operators

If you're flying commercially in Boise, Sun Valley, Twin Falls, or anywhere else in the Gem State, make sure your equipment is compliant. Check the FAA's website for approved Remote ID modules, and if you're shopping for a new drone, confirm it has built-in capability before you buy.

And hey, if all this regulatory stuff makes your brain hurt, you're not alone. That's partly why services like ours exist—we stay on top of the compliance headaches so you don't have to. But whether you're DIYing it or hiring out, just make sure you're legal before you launch.

Fly safe out there.

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Branden Schulze Branden Schulze

Blog Post Title One

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Branden Schulze Branden Schulze

Blog Post Title Two

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Branden Schulze Branden Schulze

Blog Post Title Three

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Branden Schulze Branden Schulze

Blog Post Title Four

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More